The Lores

The first principles of The Key are centred around seven natural Lores, which shape our experience of life. These Lores provide us with a foundation in perception and a means of viewing why and how we get the results we do. For example, we may wonder why there is so much resistance to a particular project. The Lore of Polarity tells us that for something to exist, there must be an equal and opposite force ‘pushing’ against it. Hence when we match the resistance, we will not only succeed, we will create something very strong and stable.

The Invitations

The next set of core principles is a range of seven invitations that beckon you towards successful behaviour. These are not simply actions to be taken, but deep-rooted strategies that will boost your success quotient in radical ways. An illustration of this is the Invitation to create success for all. You are invited to live your life ensuring that whatever you do everybody involved wins - this will ensure your own success and make you very popular with your associates.

The Keys

Whatever we create in life, be it a business, a product, a service, a piece of art, a relationship; all things are constructed from a set of seven Keys. These final principles of The Key present us with several dynamics that facilitate the growth from potential to result of our desired outcomes. When you create a Master Key, you start with the Key of Potential, which symbolises the power of your outcome to exist, before you have even shaped it into a basic form. Focusing on projects, relationships, pursuits, etc. that have the greatest potential will provide the most energy in solid form.